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It’s all about storytelling

Here at Publisto we understand that you need to have control over your website. Let's say that your site is perfectly thought out and has undergone all the iterations needed to reach this level. Did you ever need to upload a new picture to your product? Change that little sentence on a service’s description? Remove […]

Dr. Stylesheet or: How I Learned to Stop Worrying and Love the CSS

Here at Publisto we understand that you need to have control over your website. Let's say that your site is perfectly thought out and has undergone all the iterations needed to reach this level. Did you ever need to upload a new picture to your product? Change that little sentence on a service’s description? Remove […]

A Project Manager’s Toolbox

Here at Publisto we understand that you need to have control over your website. Let's say that your site is perfectly thought out and has undergone all the iterations needed to reach this level. Did you ever need to upload a new picture to your product? Change that little sentence on a service’s description? Remove […]

“Tell Me a Story” | Spoiled Customers Finally Get the Approach They Need

While ABM focused on identifying valuable accounts and attempting to engage them regardless of whether the time was right or whether they were interested, ABX is all about engaging with business buyers with relevant messages, delivered in a trusted way and on their own terms.

Digital PR | It Takes Two… | Publisto

Both traditional and digital PR share the following aim: achieving and maintaining a positive brand image. In other words, their objective is to make a company as visible as possible. However, as technologies evolve, the ways and mediums to achieve this are becoming increasingly digital. The new PR is with no doubt digital. And while traditional distribution -promotion- channels still stand, the fact is that we’re all struggling for the same thing: to sell. And one of the means to achieve this ...

Driving in the Rhythm of AI | Vehicles of Tomorrow

This morning I got into my car to go to work. As I approached it, it turned on since the “key” was in my handbag and I never had to get it out whatsoever; instead, I pressed the start button, stepped on the accelerator and we were off; the radio tuned itself to my favorite station; it was still rather dark so the lights automatically went on; there was a light drizzle so my windscreens got themselves working…This is not an image of the future but, today’s reality. The automobile industry is adj ...

Human & Machine Aligned – Your Hybrid Intelligence

Every machine learning problem is composed of several key choices to be made in a standard pipeline of five steps: feature extraction, proper modeling, learning criteria, optimization techniques and finally empirical evaluation. We partner with machine learning teams across the world for the best options but first, we do the groundwork: we identify your use case, we develop an AI roadmap, and assess the feasibility of your AI projects. Having you onboard in all the steps is paramount for a succ ... ...

Your Very Basic Cyber Security Check List Needs to Have These 5 Items

Cyber security is a trending topic, unfortunately mostly in times when a major security event has occurred. Throughout history, people are mostly alerted on a subject when a major event has taken place instead of being proactive. Targets on web vary from financial institutions to personal data but all of them have something in common, gain. By gain we don’t only mean moving money from one pocket to another. The most devastating damage and the ones an institution may never recover from, is the i ... ...

Will You Be Around in 2030? (You must be a data company…)

We live in an age when Data or more precisely Big Data is everywhere. Internet users leave a constant stream of Data not only on social media websites but anywhere they go in the form of digital footprints. Even when we walk into a store with a smartphone or iPhone by accepting free WiFi access we become a source of Data for retailers. Our modern devices constantly transmit Data about us and our preferences.Truly enough Data has always been there and has always been sought by companies and orga ...

Why the word is still WordPress

Here at Publisto we understand that you need to have control over your website. Let's say that your site is perfectly thought out and has undergone all the iterations needed to reach this level. Did you ever need to upload a new picture to your product? Change that little sentence on a service’s description? Remove an old mail which you no longer use from your contact form? And yet even though they are such small corrections, you can’t convince or even locate your developer to do it? Well, ok y ...

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