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Drill Data not Oil

Both traditional and digital PR share the following aim: achieving and maintaining a positive brand image. In other words, their objective is to make a company as visible as possible. However, as technologies evolve, the ways and mediums to achieve this are becoming increasingly digital. The new PR is with no doubt digital. And while […]

App Design, the Devil is in the details

Both traditional and digital PR share the following aim: achieving and maintaining a positive brand image. In other words, their objective is to make a company as visible as possible. However, as technologies evolve, the ways and mediums to achieve this are becoming increasingly digital. The new PR is with no doubt digital. And while […]

Hospitality Rocks in the Rhythm of AI

Both traditional and digital PR share the following aim: achieving and maintaining a positive brand image. In other words, their objective is to make a company as visible as possible. However, as technologies evolve, the ways and mediums to achieve this are becoming increasingly digital. The new PR is with no doubt digital. And while […]

It’s all about storytelling

Digital technologies such as analytics, social networks, cloud computing and IoT are forcing companies to reevaluate and ultimately transform the way they work. While certain remain suspicious of the powerful new data collection and analytics tools available by continuously evolving new software, they have realized that when used correctly they can reap enormous rewards. To quote Brian Solis from the Altimeter Group digital tran ...

Local Food at a Click!

Transformative innovations in technology combined with the advent of multi-party platforms enable completely new models to disrupt the fine casual dining industry. Digital technology is the key driver for the transition to a participatory culture where the traditional barriers between sectors of the hospitality business such as chefs and guests drop. Instead the customer is offered much more personalized experiences. What is otherwise known as the sharing economy is in fact not so much about sh ...

Dr. Stylesheet or: How I Learned to Stop Worrying and Love the CSS

Ask any front-end developer, the bane of his existence has to be scripting proper css. And by proper I mean:Site must be responsive and display beautifully in any deviceOlder browsers should be provided with the necessary alternatives in order for an uniform experienceCode should be clean and well documentedBut wait! There must be tools available to help you! I mean come on, you are programmers,

A Project Manager’s Toolbox

An invaluable person in every IT team is the project manager. The project manager is the person who will define the scope of a project, collect the requirements, bring the team together and make sure that everything runs smoothly till the end of the project. However the most challenging task an IT project manager will have to undertake, especially when the project is software based, is the selection of the methodology that best fits both the project and the client and eventually this is what w ...

Artificial Intelligence ‘s Hype Sounds all too Human…

Artificial Intelligence is not a thing of tomorrow but of today; AI has acquired an important role in society and is presently influencing and contributing to our daily actions.

“Tell Me a Story” | Spoiled Customers Finally Get the Approach They Need

While ABM focused on identifying valuable accounts and attempting to engage them regardless of whether the time was right or whether they were interested, ABX is all about engaging with business buyers with relevant messages, delivered in a trusted way and on their own terms.

Digital PR | It Takes Two… | Publisto

Both traditional and digital PR share the following aim: achieving and maintaining a positive brand image. In other words, their objective is to make a company as visible as possible. However, as technologies evolve, the ways and mediums to achieve this are becoming increasingly digital. The new PR is with no doubt digital. And while traditional distribution -promotion- channels still stand, the fact is that we’re all struggling for the same thing: to sell. And one of the means to achieve this ...

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