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Drill Data not Oil

This morning I got into my car to go to work. As I approached it, it turned on since the “key” was in my handbag and I never had to get it out whatsoever; instead, I pressed the start button, stepped on the accelerator and we were off; the radio tuned itself to my favorite […]

Will You Be Around in 2030? (You must be a data company…)

This morning I got into my car to go to work. As I approached it, it turned on since the “key” was in my handbag and I never had to get it out whatsoever; instead, I pressed the start button, stepped on the accelerator and we were off; the radio tuned itself to my favorite […]

The Data Points Less Travelled : Travelling is Discovery; Why Should Booking It Start Any Different?

This morning I got into my car to go to work. As I approached it, it turned on since the “key” was in my handbag and I never had to get it out whatsoever; instead, I pressed the start button, stepped on the accelerator and we were off; the radio tuned itself to my favorite […]

Every Data Set Counts – Using Google Trends to Update Digital Content in Hospitality

Until recently revenue managers had to collect, review and analyze numerous data sets each time a room rate needed to be updated and then calculate the ideal rate based on those variables. This presented a time consuming task that meant that rates could not be updated as often as they should. Meanwhile, the creation of Online Travel Agencies otherwise known as OTAs meant that large quantities of data became available and the task of manually executing pricing decisions became impossible.Few in ...

Every Data Set Counts | Using Google Trends to Update Digital Content in Hospitality

Until recently revenue managers had to collect, review and analyze numerous data sets each time a room rate needed to be updated and then calculate the ideal rate based on those variables. This presented a time consuming task that meant that rates could not be updated as often as they should. Meanwhile, the creation of Online Travel Agencies otherwise known as OTAs meant that large quantities of data became available and the task of manually executing pricing decisions became impossible.Few in ...

Hospitality Rocks in the Rhythm of AI

Until recently most hotel bookings, transactions and administrative tasks were conducted manually. In this context revenue managers had to collect, review and analyze numerous data sets each time a room rate needed to be updated and then calculate the ideal rate based on those variables. This presented a time consuming task that meant that rates could not be updated as often as they should. Meanwhile, the creation of Online Travel Agencies otherwise known as OTAs meant that large quantities of ...

It’s all about storytelling

Digital technologies such as analytics, social networks, cloud computing and IoT are forcing companies to reevaluate and ultimately transform the way they work. While certain remain suspicious of the powerful new data collection and analytics tools available by continuously evolving new software, they have realized that when used correctly they can reap enormous rewards. To quote Brian Solis from the Altimeter Group digital tran ...

Artificial Intelligence ‘s Hype Sounds all too Human…

Artificial Intelligence is not a thing of tomorrow but of today; AI has acquired an important role in society and is presently influencing and contributing to our daily actions.

“Tell Me a Story” | Spoiled Customers Finally Get the Approach They Need

While ABM focused on identifying valuable accounts and attempting to engage them regardless of whether the time was right or whether they were interested, ABX is all about engaging with business buyers with relevant messages, delivered in a trusted way and on their own terms.

Driving in the Rhythm of AI | Vehicles of Tomorrow

This morning I got into my car to go to work. As I approached it, it turned on since the “key” was in my handbag and I never had to get it out whatsoever; instead, I pressed the start button, stepped on the accelerator and we were off; the radio tuned itself to my favorite station; it was still rather dark so the lights automatically went on; there was a light drizzle so my windscreens got themselves working…This is not an image of the future but, today’s reality. The automobile industry is adj ...

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