Drill Data not Oil

Oil and gas companies need to reinvent themselves by grabbing a hold of today’s technologies. They must boost operational efficiency. They need to be the next disruptors.

Opinion Mining and Sentiment Analysis Algorithms Get Better

Apart from coding and engineering, we at Publisto love to keep an one eye on state-of-the-art technologies and new age research fields. One of these fields is sentiment analysis (or opinion ...

Every Data Set Counts | Using Google Trends to Update Digital Content in Hospitality

Until recently revenue managers had to collect, review and analyze numerous data sets each time a room rate needed to be updated and then calculate the ideal rate based on those variables.

The Transformation of Advertising